Sunday, January 16, 2005

Appendix to Notes on Rhetoric

A little appendix to the earlier notes on rhetoric - a couple you might recognise from other contexts.

The Left Rather than attacking the ‘Left’ as such, it is better to undermine the word and cause to be it ineffectual, either by constantly diluting it in ‘liberal-left’ or simply by using phrases that render it meaningless, as in ‘my fellow leftist Stephen Pollard’.

Profanity and the demotic. Used sparingly (so as not to be mistaken for some incensed half-wit), your use of the profane/ demotic is a right laugh and a sure sign that you represent robust common sense and can sniff out and debunk pretentious academics and pseudo-intilectukals. Try mixing it with more refined prose for full effect, as in “after careful and sustained reflection, I have now arrived at the inexorable conclusion that X is a clueless twat who talks counter-revolutionary shite.” “On balance and despite asseverations assuring us otherwise, it would seem that a&b who blog here [imaginary link] are, objectively, a pack of spineless bourgeois pricks.”

Always Psychologise. If your opponent criticises you more than once, he is evidently obsessed/ fixated by you, you are being stalked by him etc, his objections are to be reread as ‘symptoms’ of his disorder etc.

Raw Nerve. If your opponent responds to you with anything like gusto/ feeling you have necessarily ‘touched a raw nerve’. This can be used against all but the most blandly neutral reply. Try saying it in various contexts, just to unsettle and bemuse e.g:

“Mark,

"I'd really like that reference for Hegel’s comments on Zoroastrian religion?”

“Ah, it touched a raw nerve did it?”