Just looking at the sitemetre for notes on rhetoric, I came across a comment about the trend for starting replies or posts with ‘um’ – as in (something like) ‘um, that’s precisely my point’. Used to suggest your opponent’s statement was puzzling obvious/ plain stupid. It’s interesting just how mimetically contagious these little tics can be, these lexical solidarities, as when people started using ‘redact’ to mean ‘withdraw’ or ‘delete’. A little micro-community of redactors sprang up, only to vanish shortly afterwards.
'Is the much celebrated Spinozan imitatio afecti, the impersonal circulation of affects bypassing persons, not the very logic of publicity, of video clips..'
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