A writer will find that the more precisely, conscientiously, appropriately he expresses himself, the more obscure the literary result is thought, whereas a loose and irresponsible formulation is at once rewarded with a certain understanding... Shoddiness that drifts with the flow of familiar speech is taken as a sign of relevance and contact: people know what they want because they know what other people want. Regard for the object, rather than for communication, is suspect in any expression: anything specific, not taken from pre-existing patterns, appears inconsiderate, a symptom of eccentricity, almost of confusion. The logic of the day, which makes so much of its clarity, has naively adopted this perverted notion of everyday speech .... Rigorous formulation demands unequivocal comprehension, conceptual effort, to which people are deliberately disencouraged, and imposes on them in advance of any content a suspension of all received opinions, and thus an isolation, that they violently resist. Only what they do not need first to understand, they consider understandable; only the world coined by commerce, and really alienated, touches them as familiar.