This Post Was Written For You

There have a been a number of posts recently, here and at I Cite, among other places, on 'interpellation' or 'the call' in various versions. The versions are: Badiou's idea of the subject 'called' (and constituted) by the Truth-Event'; Heidegger's 'Call of conscience'; and lastly, Althusser's 'interpellation,' or the call of ideology.

In my previous post I did not address these different calls, and indeed may have blurred or ignored the distinction between them. I wrote:

'Hence, the call carries with it a blindness and a wager of trust. From the point of view of Common Sense, one is thus behaving utterly foolishly: leaving behind reasonable and predictable rewards for something undefined. Exactly, except this very 'common sense' point of view has been suddenly revealed as impoverished and mutinous and there is no going back to it. One has no choice but to choose fidelity to this new truth, which answers something in yourself, but also seems bigger than yourself, and will in the end perhaps destroy and recast the familar self, or, will produce a Subject.

Now, this is what Zizek has to say after a brief account of Badiou's notion of being 'called' by the Event:

'From this brief description one can already get a presentiment of what one is tempted to call, in all naivety, the intuitive power of Badiou's notion of the subject: it effectively describes the experience each of us has when he or she is fully engaged in some cause which is 'his or her own': in those precious moments, am I not fully a subject? But does not this very feature make it ideological? That is to say, the firsrt thing that strikes the eye of anyone versed in the history of French Marxism is how Badiou's notion of the Truth-Event is uncannily close to Althusser's notion of ideological interpellation.'

& Again: 'Isn't Badiou's notion of the Truth-Event uncannily close to Althusser's notion of (ideological) interpellation? Isn't the process Badiou is describing that of an individual interpellated into a subject by a Cause?

Here is Althusser:

..that very precise operation which I have called interpellation or hailing, and which can be imagined along the lines of the most commonplace everyday police (or other) hailing: 'Hey. you there!'
Assuming the theoretical scene I have imagined taking place in the street, the hailed individual will turn round. By this mere one-hundred-eighty-degree physical conversion, he becomes a subject. Why? Because he has recognised that the hail was 'really' addressed to him, and that it really was him who was hailed. (Essays in Ideology, p. 163)

I'd like to try and post some sketchy thoughts on the various versions of 'the call', starting, below, with Heidegger.